Consistently writing blogposts has been one of the best habits I ever have acquired. I only wish I would have started blogging sooner. I have found blogging to be so valuable that I have started two blogs within the past year. (In case you haven’t already, you can find my other bi-monthly blog at www.TheologyofBusiness.com.)
Here are six benefits of blogging that can motivate you to write, publish, and share your own well-developed blogposts on a regular basis.
1: Repurposing – You can repurpose your blogposts in other formats.
If you are going to take the time to write a well-developed blogpost, it makes good sense to get as much mileage out of that article as you can. Here are a few ways in which one well-developed blogpost can be repurposed into other formats:
- Use the blogpost as the basis for a chapter/section your next book.
- Extract individual quotes from your blogpost, and repurpose them as social media posts (i.e. tweets, Facebook posts, etc.).
- Use the blogpost as a script/outline for a video recording (i.e. webinar).
- Teach the material from your blogpost at a live speaking event.
- Use the blogpost as a script/outline for a podcast presentation.
I have repurposed multiple blogposts in each of the formats listed above. Certainly, you will have to adapt your blogpost for each new format, but the foundation of the message you want to communicate already will have been developed.
2: Accountability – Your blog audience will provide accountability for writing consistently.
When you commit to sharing a new blogpost with your audience at regular intervals (i.e. daily, weekly, bi-monthly, etc. via e-mail, social media, etc.), you are giving yourself a powerful form of accountability for publishing your ideas consistently. Skipping a blogpost would mean letting down your entire audience and even causing a breach of trust with your audience.
3: Search Discoverability – Your blogposts can attract people to your website from Google and other search engines.
People often wonder why almost nobody is visiting their websites. Rather than publishing new blogposts and other types of content on their websites, some respond by wasting hundreds or even thousands of dollars on “search engine optimization” services, hoping that secret keyword formulas will cause people to stumble magically upon their websites via search engines. The problem is that there is very little on their websites to “optimize” for search engines.
Yes, some basic search engine optimization strategies can help. However, when it comes to getting people to visit your website, there is no substitute for consistently writing and sharing well-developed blogposts. The more great blogposts you have on your website, the more webpages you will have to “optimize” for search engine results.
4: Social Discoverability – Your blogposts can attract people to your website from your social media accounts.
When you share your blogposts through Facebook, Twitter, LinkedIn, Pinterest, etc., you are sharing invitations for people to visit your website. The more appealing you make these “invitations” (i.e. engaging headlines and attractive images), the more likely people are to click through those links to view those blogposts on your website.
5: Self-awareness – Blogging consistently will help you to discover your life’s message.
Writing, publishing, and sharing a high-quality blogpost will require several hours of your time. With an understanding of the time commitment required, it will be easier to focus on the topics that truly matter to you. (Keep in mind that you can repurpose these blogposts in other formats, so this is a great investment of your time.)
In a short time, you will see common themes emerge that are guiding you toward the discovery of your life’s message. Once you discover your message, you will become a stronger magnet for new topics related to your life’s message that you can share with your growing audience.
6: On-going Impact – Blogging consistently (and sharing those blogposts via e-mail, social media, etc.) will help you to change people’s lives over time.
Unlike a book’s content, which usually is consumed within a short period of time, a blog allows you to make an impact on people’s lives over a long period of time. (Well, until/unless they unsubscribe.)
Through each of your blogposts, you can improve your followers’ quality of life through inspiring them to take particular actions, teaching them something new, challenging them with a new point of view, enhancing their imaginations, or simply by entertaining them.