Offering free, live webinars has become one of the most efficient and effective ways for authors to grow their e-mail lists and introduce themselves, their products, and their services to new people. If you’re interested in hosting a webinar to promote your book—or, another type of product, service, or cause—consider experimenting with webinars. Here are the tools that can help you to get started:
Now, here is a step-by-step guide to help you get started with hosting and promoting live webinars:
This is where the webinar will actually take place.
To schedule your “Google Hangout on Air,” you’ll need to set it up via your Google+ page.
Although you’ll be using “Google Hangouts on Air” to stream your webinar, your webinar participants will be watching the webinar via your “Webinar Event Page” on your website. In other words, they don’t have to log-in to Google to participate in your webinar.
So, in Google+, you only need to invite yourself to the Google Hangout because only the host needs to access the Google Hangout from inside Google+. Everyone else will watch the Google Hangout from your website.
The Google Hangout on Air will be scheduled via Google+ and embedded on your “Webinar Event Page.”
Click the “Links” button. (See image above.)
Your Facebook advertisement’s image should be 1200 x 628px, and text cannot cover more than 20% of the image. You can create a nice advertisement image for $1.00 at Canva.com, using their templates and stock photos.
Facebook will allow you to specify your target group’s age range, gender, location, interests, and behavior. Facebook will charge you each time they “serve” your advertisement, so target your advertisement toward a well-defined group.
Facebook Advertising Expenses
Here are the results from a recent Facebook advertisement that was run by High Bridge Books:
Send this notification to your e-mail list about two days prior to the event.
Before the webinar begins, make sure that you get a buddy to make sure that your sound/slideshow will be audible/visible for your webinar participants when they arrive.