Step 1: Write a description for your podcast
In the description, address the following…
- Who is this podcast for?
- What is the podcast about?
- What will people get out of this podcast?
Also, be sure to include relevant keywords in your description to help people find your podcast in iTunes, Stitcher, etc.
Step 2: Make a list of episode topics (and guests to interview, if applicable)
Step 3: Create your podcast’s cover artwork
This artwork will be used in the iTunes, Stitcher, etc. The dimensions of your podcast cover art should be 1400x1400px. Make sure that the title is as large as possible so that it will stand out in the iTunes Store.
Step 4: Get Your Recording Equipment Setup
- Sound mixing – Audacity is an excellent, free sound mixing program. Other alternatives are Adobe Audition (somewhat pricey) and Garage Band (for Mac).
- Interview recording – Skype and Pamela Call Recorder are a great combination for recording interviews.
- Microphone – The Blue Snowball is a good, low-cost option.
- Pop filter – Make sure that your microphone has a “pop filter” on it to eliminate unwanted “puhs” and “buhs” from negatively affecting the sound quality of your recordings. Dragonpad Pop Filter works well with the Blue Snowball microphone.
Step 5: Purchase your Intro and Outro music tracks
You can purchase audio tracks from AudioJungle for around $17 per track.
Step 6: Setup a hosting account
This is where all of your podcast episodes will be stored. Your hosting account will generate the “feed” that will keep your podcast show updated on iTunes, Stitcher, etc.
Libsyn is an excellent podcast hosting company.
Step 7: (After you have uploaded your first three episodes) Submit your podcast’s “feed” to iTunes and Stitcher Radio
Your hosting company will provide the link to your podcast’s feed.
Creating Your First Interview Episode
Step 8: Identify the topic/guest and a list of interview questions
Step 9: Schedule the Skype interview
Using ScheduleOnce, your guest can select a time from the time slots that you have available. Then, ScheduleOnce will send reminders to both of you prior to the interview. It also syncs with Google Calendar, Apple Calendar, and more.
Step 10: Record the Skype interview (using Pamela Call Recorder or Adobe Audition)
Step 11: Edit the interview
In Audacity, you can use the following effects to enhance the sound quality: Noise Removal, Equalization (slight bass boost), Normalization, Hard Limiter, and Compression.
Step 12: Insert intro/outro track and any desired sound effects (using Audacity, Garage Band, or Adobe Audition)
I purchase my audio tracks from www.AudioJungle.net.
Step 13: Assign “metatags” to the episode
The metatags that you assign will determine the title, description, image, etc. that will appear for each episode in iTunes, Stitcher, etc. Assign these metatags before you upload each episode to the host.
MP3Tag is a great program for assigning metatags to your MP3 files.
Step 14: Upload the episode to the data host, and schedule it for release into iTunes, Stitcher, etc.
Step 15: Embed the episode player into your website, including show notes and a guest headshot
Step 16: Share the episodes on social media and e-mail
Step 17: Send the episode links to your guest, asking him/her to share the interview via e-mail and social media
Tips for increasing your podcast’s ranking in iTunes
- Launch your podcast with at least three episodes. This will help to increase your initial download numbers.
- Get as many reviews for your podcast as possible.
- Share your podcast episodes on social media, using relevant hashtags.
- Get into the “New & Noteworthy” section for your podcast’s category. You only have eight weeks of eligibility to appear in this section.