7. Film a 1-3 minute teaser video of you pitching your book.
Should be based on your book’s 300-word teaser/description.
Post it on your book’s feature page on your website.
Post it on your social media channels.
8. Write and send a customized “pitch letter” to your media contacts.
Tell them why you would be the perfect guest/interviewee for their audiences.
Target = Podcast/radio hosts, TV producers, bloggers, and journalists
Length = Approximately 400 words
Include an updated press kit. (Post your press kit on your website and send the link to your media contacts.) Your press kit should include…
Link to book trailer
Endorsements, reviews, and testimonies
Links to videos of you (especially videos of you being interviewed about your book and/or your topic)
Links to past radio/podcast interviews
Sample interview questions
Here is an Author Publicity Coaching webinar with Blythe Daniel (Former Publicity & Marketing Director for Thomas Nelson Publishers) and Stephanie Alton: CLICK to access (Note: Access to this webinar is available exclusively for High Bridge Books authors.)
9. Identify bonuses and/or discounts for early buyers and launch-week buyers.
Provide offer code for limited-time discounted paperback version (e.g. an additional 10% off for three days)
Offer bonuses for people who show a copy of their receipt for purchasing your book. Ask them to email it to you to receive a free resource (e.g. digital download, etc.).
From your Amazon Author Central account, you will be able to track your sales and sales rank on Amazon and link Amazon shoppers to your bio, other books you’ve written, your blog, and your Twitter feed.
12. Ask every reader to write a customer review on Amazon.
“91% will give referral if asked.” -Dale Carnegie
Ask anyone who has already said something nice about your book.
Hosts/producers considering inviting you as a guest on their shows will check to see how many reviews your book has. It’s one of the most reliable sources for quantifiable social proof regarding a person’s subject matter expertise.
Send the exact link to the “review” page for the paperback version.
Note: Make sure that they understand that they need to review the paperback version if they haven’t purchased the ebook version. They will only be able to review the ebook if they purchased the ebook.
Get your endorsers to copy/paste their endorsements as reviews in Amazon.
Copy your positive reviews from Amazon to your book’s webpage on your website.
13. Run pay-per-click campaigns on Amazon and Bookbub to promote your book.
Minimum investment for ad spending = $200
Average cost per click = About $0.70
We have found that the cost per click (CPC) for Bookbub ads is better than for Amazon ads. But, unlike Bookbub, Amazon provides the data on how many sales actually resulted from those clicks.
Make a list of what keywords will help your ad get seen by the right people.
14. Do public speaking as much as possible.
Teach classes at local churches, schools, etc.
Hold book signings at independent Christian bookstores.
Start a discussion group through your church.
Host a live webinar.
Reach out to podcast hosts who interview people about topics related to your book.
Contact conference organizers to get invited to speak at their conferences.
15. Add a link to purchase your book in your email signature.
You can send people either to Amazon or to your own website.
This is incredibly easy to do. Depending on how many emails you send throughout the course of each day, this tactic will put your book in front of dozens of people each day who are already connected with you and likely to purchase your book.
16. Post on your social media channels at least once per day.
You can schedule your social media posts with BufferApp.com and MeetEdgar.com.
When you are launching your book, it’s okay to promote your book on social media for a few weeks about once every three posts or so. After the launch window, it’s better to resume posting great content that entices people to visit your website rather than overtly promoting your book on social media. When people come to your website, however, they should be able to easily find information about your book in case they want to buy it.